Growth Diagnostic Overview
The Growth Diagnostic is a sophisticated online assessment tool that quickly and efficiently collects input from multiple internal stakeholders, identifies what to fix first and why and provides a comprehensive roadmap for improving an organizations customer strategy; how it attracts and retains customers. The Growth Diagnostic accurately and objectively pinpoints your most critical needs, so you can deploy the highest-value features first and realize value quickly from new investments.
The Growth Diagnostic measures a company’s business development capabilities and provides prioritized recommendations for areas that need improvement.
Growth Diagnostic Purpose
The purpose of the Growth Diagnostic is to provide insight into a company’s business development capabilities; all of the elements required to be successful in attracting and retaining customers. By providing clarity about all of these often overlooked and misunderstood capabilities a company can focus their efforts on the areas that are impacting growth the most.
4 Key Benefits of the Growth Diagnostic
- Common Language – Many companies lack a common language and understanding of all of the elements of an effective customer strategy. The CAMMI Model provides that common language that everyone can use in an organization.
- Structure – The CAMMI Model provides a consistent structure that aligns well with the departments in many companies. The structure provides a way to link all the activities of these various departments together and understand how they all impact each other.
- Measurements – The results of the Growth Diagnostic provide a relative maturity measure for each capability and category. These measurements are based on the internal team’s feedback and are valuable in prioritizing improvement efforts.
- Alignment – Discussions about the overall results and each participant’s perspective on the organization, leads to a common understanding and alignment on the priorities for the organization.
The Growth Diagnostic process is comprehensive but quick and affordable because of the proprietary framework and on-line tools that replace hours of your time, or a consultants time, to walk through the discovery process.
When to Consider the Growth Diagnostic
Companies use the Growth Diagnostic for many reasons including the following:
1 – Stuck in a Rut
Companies most often complete a Growth Diagnostic project because they have tried multiple methods to achieve the growth rate they desire but haven’t met their expectations for growth. The results provide clear measurements about the relative strengths and weaknesses of the organization. This clarity allows them to get focused on the right solutions; the ones that are impacting growth the most.
2 – Strategic Planning and Budgeting
When companies are doing their annual strategic planning and budgeting process it is helpful to understand the maturity of the organization’s customer strategy. Completing a Growth Diagnostic project can lead to a better understanding of the priorities and projects necessary to improve an organization’s customer strategy.
3 – Leadership Change
Companies have leveraged the Growth Diagnostic during a leadership change. The results provide valuable insight into how participants feel about the organization’s customer strategy. It also allows the new leadership team to come up to speed quickly on the priorities and each person’s perspective of the organization.
4 – Mergers or Acquisitions
Companies have utilized the Growth Diagnostic as part of a merger and acquisition cycle. It has been used to provide comparative results for each organization as part of the due diligence process. The results provide valuable insight into each organization’s strengths and weaknesses. It also helps determine who should lead the integration efforts, based on which organization is more mature in each category.
5 – Rapid Expansion
Before entering a period of rapid expansion companies have leveraged the Growth Diagnostic to make sure their organization is ready for growth. The results provide clarity about individual capabilities or entire departments that may not be ready for growth.