Your Customer Strategy Needs Structure

One of the key things lacking for many companies is structure. They don't have a common language for their customer strategy.

Our structure allows companies to get centered and aligned so they can spend time on improving their overall customer experience.

How Do You Measure Up?

Find out how your customer strategy compares to your peers. Our diagnostic services measure an organization's CAMMI Score; an overall maturity measurement of the organization's customer strategy.

Is Your Team Aligned?

Are your sales and marketing teams working well together or do they have different agendas? When you miss your revenue forecast do you know what really caused it? Does your sales team have to work harder because marketing isn't delivering enough leads to feed the pipeline?

Are You and Your Customer Aligned?

It is critical to get your organization aligned with your customer's buying process. If you aren't aligned it's hard to manage the sales process effectively and win their business.

Targeted CRM Approach

Your success with CRM depends as much on your organization's capabilities and approach as it does on the CRM solution. A structured implementation approach aligned with your capabilities increases your chance of success and minimizes the risk of failure.

Introducing CAMMI Logic

A New Way to Think About Customer Experience

CAMMI Logic has created a new framework for your customer strategy; a new way to understand and improve the way you attract and retain your customers.

Companies today employ a number of different strategies to grow revenue including new marketing initiatives, sales training and technology. However, no one takes a holistic approach to improving revenue by understanding all of the factors, business and technology, that impact how you engage with your customers. Our approach includes a proven framework and a way to measure and then priortize the aspects that are impacting your customer strategy the most. It takes into consideration the alignment of disparate teams that need to engage together on your customer strategy.

CAMMI Logic brings clarity to customer strategy. We ensure that you understand all the elements of success and that you focus on the priorities, the ones that are impacting your ability to attract and retain customers the most.

Technology

A Customer Relationship Management (CRM) solution is at the heart of any successful customer strategy. It is hard to execute effectively and efficiently when your customer data is sitting in multiple systems and not availble to the people that need it. If you haven't touched your CRM solution in a few years it is probably time to optimize or replace it. Our approach is the best place to start for any CRM project. It identifies the relative maturity of the elements of your customer strategy and helps prioritize the areas that need attention. Once you understand your current state and desired future state you are in a better position to determine if you have the right technology to meet your needs today and in the future.

Business

The business needs are just as important as the technology needs. It is important to understand the current state with our solutions and then create a clearer vision for the future state in order to improve your overall customer experience. The business needs are often overlooked when companies embark on a CRM project but failure to understand the business needs will lead to a failed implementation project. For companies that are focused on people or process improvement, we help identify the key needs of the organization so you can prioritze them over things that are working well. No matter what initially drove your need to improve revenue, it is important to consider both the business and technology needs of the organization.